Marketing has changed a lot over the last decade. SEO is one of the most interesting developments and a concept you should make sure you understand if you have a website, as most companies do.
SEO stands for Search Engine Organization, and is defined as the practice of increasing the quantity and quality of traffic to a website though organic search results.
Organic search results are the web listings in a search engine that most closely match the user’s query. SEO aims to improve the position in which a website appears on a search engine (also known as its “ranking”) by publishing interesting content that may include blogs, videos, podcasts and social media blogs.
Improving a website’s ranking has a direct impact on its visibility. A higher ranking translates into a better position on search engine listings. This may be crucial, as approximately 25 per cent of user don’t scroll past the first search engine result page (SERP).
In turn, improved visibility leads to more traffic. A 2013 study showed that the first result of an organic Google search got 33 per cent of the traffic. The second result got 18 per cent of the traffic, and the figures decreased gradually for the rest. Think of the first place in a search result as having a huge billboard in the best possible location to reach your potential customers: The benefits are easy to imagine.
Compared to other forms of marketing, SEO provides a very good Return on Investment (ROI). Even compared to paid search results, SEO can drive more visitors and prospects to your website. There should be other components to your marketing strategy, such as social media posts and PR, but SEO is essential for any company.
A Tool for Brand Awareness
Beyond its importance as a way to improve the ranking of your website, SEO can be extremely useful as a tool to enhance brand awareness. A top position in a search engine query helps your brand project authority, and improves its perception among potential customers.
More Important Than Ever
With smartphones, every person has a computer (and access to internet) in their pockets. This represents millions of potential web searches. Search engines are still one of the main references for users when they look for content, so today SEO may be more important than ever.
Our experts at the JCC Group can help you create and optimize your website with solutions tailored to the needs of your business.
We’re located at 114 E. Reynolds Rd. Ste 200A Lexington, Kentucky. Call us (859-543-1322) today, send us an email or get in contact with us through our social media accounts on Facebook, Twitter and LinkedIn to learn more about our services.