The coronavirus outbreak has caused a sudden transition in many industries that are struggling to adapt to new rules and implement e-commerce solutions.
Although the specific challenges may vary depending on the business, there’s one common trait: A website is essential in this new economic landscape.
The Point of Contact With Your Clients
Since they are sheltering in place, your customers can’t visit your brick-and-mortar facilities, so the next best thing for them is visiting your website. Having an updated website lets your customers know that you are still operating and ready to serve them. One of the fist measures you should take is posting a message on a prominent area of your website to update your customers about the way you’ll be offering your services or products. Be concise but compassionate when you communicate, and don’t forget to include a link to your shopping page if you have one already.
The Base for E-Commerce
Whether you have an e-commerce solution in place or you’re working to get one, a website will be a key component of your strategy. Clients must visit your website before making a purchase, so it’s important to make sure that both are seamlessly integrated.
When you choose an e-commerce platform, consider how many items you’re planning to sell, since this may have an impact of how much you pay for the service: Less items usually means a less expensive plan. If you take credit card payments, make sure that the platform is safe and compliant with Payment Card Industry (PCI) standards.
Combining Your Website With Social Media: a Smart Strategy
A smart communication strategy during a crisis is combining your website with your social media accounts. Social media is an effective way to promote your business within your community, while having a website conveys a sense of stability and continuity. Combined, this two channels can make a substantial difference for your business and help you weather a crisis.
You can find more detailed information about our website development services here. Don’t forget to follow our blog to get more tips about how to navigate the coronavirus outbreak, from tax relief efforts to tax scams you must avoid.
Our experts at The JCC Group will assist you with all matters related to the creation of an effective website. Contact us today by email, telephone (859-543-1322) or through our social media accounts -on Facebook, and Twitter to learn more about our services and our drive to offer great value to our clients.