The term “digital transformation” has become quite a popular buzz phrase among business owners in the last couple of years. This phrase refers to the process of implementing new strategies and technologies in order to become more efficient companies. The idea of digital transformation for small businesses tends to sound like a really daunting and expensive process, when, in reality, it can be easily achieved.
Before starting to plan out a strategy, we need to understand what digital transformation really means. Then, we must be aware of all the different approaches we can take in order to become more digital. Learning about the different tools available, the process of digital transformation for small businesses will become much more accessible.
The term “digital transformation” refers to a wide variety of goals and objectives, which will vary from one company to the next. For one business owner, digital transformation might mean acquiring and implementing artificial intelligence and machine learning systems. For others, it might mean optimizing cloud storage and Big Data analytics.
Digital transformation for small businesses means, in simple words, changing the way we operate our company. Updating our processes, channels, and systems, and incorporating digital tools and technologies in order to become a more efficient company. However, the question of how to achieve such a transformation still remains.
In order for small businesses to achieve a digital transformation successfully, careful planning must be a priority. The very first step should be planning a strategy through which an existing process could benefit from digital tools. The best approach is trying to find a process that could be cheaper and easier through a digital transformation. For example, marketing and advertising tools tend to fall into this description.
Also, look for a company that has already been through the process of digital transformation and ask for advice. Collaborative communities of small business owners are great places to start reaching out for help. Another option is finding technology partners who have experience working with small businesses. They should be able to point at different alternatives that could fit your budget and still give you the results you are looking for.
As we mentioned before, digital transformation for small businesses will mean achieving different goals for each company. Once we have a clear idea of what our strategy and goals are, we can start looking for the tools that will help us achieve such goals. Luckily, we don’t have to make a huge investment to have access to powerful, useful, and effective digital tools. There are many options available out there, and more than one will make the digital transformation process become a reality.
One great example is Acquire, an app that lets us automate our customer service channels through AI and natural language processing. They offer chatbots and Profile Management services that will take your customer service to a whole new level.
Another great tool to consider is MailChimp. If your business deals with e-commerce and requires bulk-email campaigns, this is the tool for you. Being one of the most innovative companies today, they take email blasting to a league of their own. They offer thorough email campaign analytics, which will allow you to develop more effective and successful strategies.